Whether for marketing intelligence, for facilitating customer-distributor relationships, reducing costs related to international marketing, a well thought out web strategy is required and generally involves the following steps:

  1. Clearly determine your objectives;
  2. Define the target audience;
  3. Define the overall budget for the creation and maintenance of your website;
  4. Establish an efficient tree structure (site content architecture);
  5. Design the website model according to the objectives;
  6. Find an identity Web;
  7. Write texts and prepare effective content;
  8. Promote your website and establish its credibility;
  9. Develop your brand identity and make it concrete in interaction;
  10. Development of the strategy in relation to social media.