Whether for marketing intelligence, for facilitating customer-distributor relationships, reducing costs related to international marketing, a well thought out web strategy is required and generally involves the following steps:
- Clearly determine your objectives;
- Define the target audience;
- Define the overall budget for the creation and maintenance of your website;
- Establish an efficient tree structure (site content architecture);
- Design the website model according to the objectives;
- Find an identity Web;
- Write texts and prepare effective content;
- Promote your website and establish its credibility;
- Develop your brand identity and make it concrete in interaction;
- Development of the strategy in relation to social media.
