The export diagnostic assessment is designed to ascertain a company’s strategic readiness to export.
This assessment breaks down into two subsections :
- the external factors that take into account the company’s business environment: conditions surrounding access to the target market, including the opportunities and constraints of the environment;
- the internal factors that highlight the company’s export strengths and weaknesses.
This assessment has two functions:
- To determine, without reference to a particular market, the ability of the company to export, given its resources and competencies;
- In the case of a specific export project, to assess a company’s chances of success in export by comparing its strengths and weaknesses with the conditions required to be successful in the target market.
