The goal of strategic planning is to set global objectives for your company and to establish a plan to achieve them. This involves taking a step back and looking  objectively at your day-to-day operations to ask yourself in which direction the business should be heading and which path it should take to maximize its chances of achieving its strategic objectives.

In a nutshell, what does strategic planning entail?

  • A systematic approval process – with the agreement of the main interested parties – of the essential and environmentally-friendly priorities of the mission
  • As a management tool, this process would prompt you to answer the following question: Are we doing the things we need done and doing them effectively?
  • As a leadership tool, the process would also lead us to answer the following question : Are we doing what we’re supposed to be doing?